Prudential Fox & Roach Begins Conversion to Berkshire Hathaway HomeServices Fox & Roach

With 65 offices across the region, there will be a buzz of activity on November 12th when Prudential Fox & Roach, REALTORS® changes to Berkshire Hathaway HomeServices Fox & Roach, REALTORS®. Across the Delaware Valley building signs and yard signs will change from blue to cabernet, marking a new brand for the real estate market leader. In preparation for the transition, all offices have been gathering their yard signs and discarding them in 1-800-GOTJUNK? to pick up and discard.  Pictured here is a group from the West Chester Office tossing away their yard signs.

As the largest Realtor® in the Tri-State area of Pennsylvania, New Jersey and Delaware and the largest single-market residential real estate brokerage in the U.S., the company has more than 4,000 sales associates in 65 offices located in major markets across the three states. On August 14th it was announced that HomeServices of America, Inc., a Berkshire Hathaway affiliate, acquired Prudential Fox and Roach Realtors® and its subsidiary, The Trident Group, comprised of market leading financial services companies including Trident Mortgage Group, Trident Insurance and Trident Land Transfer Company.

“We are proud to be a part of HomeServices of America,” said PFR Chairman & CEO Larry Flick. “We are joining an organization known for its strength and stability; one that is consistent with our high standards of service and integrity, making this a win/win for our customers and our brokers.” The acquisition represents HomeServices’ expansion in the Mid-Atlantic and entry into the Tri-State region. In 2012, HomeServices closed nearly $42 billion in sales volume, over 145,000 transactions and closed approximately $4 billion in home mortgages. 

With this transaction, HomeServices has 30 brands and more than 20,000 real estate professionals operating in 24 states. HomeServices’ growth strategy focuses on identifying community and long-standing traditions for excellence.  

About HomeServices of America

HomeServices of America, Inc., based in Minneapolis, Minn., is the second-largest, full-service residential real estate brokerage firm and one of the largest brokerage-owned settlement services provider in the U.S and is the majority owner in the Prudential Real Estate and Real Living Real Estate franchise networks. Owned by MidAmerican Energy Holdings Company, a consolidated subsidiary of Berkshire Hathaway Inc., HomeServices’ operating companies offer integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties and other homeownership services. HomeServices Relocation, LLC is the full-service relocation arm of HomeServices of America, which provides every aspect of domestic and international relocation to corporations around the world. HomeServices operates under the following residential real estate brands: Carol Jones Realtors®; CBSHOME Real Estate; Champion Realty Inc.; Edina Realty; EWM REALTORS®; Guarantee Real Estate; Harry Norman, Realtors®; HOME Real Estate; Huff Realty; Iowa Realty; Koenig & Strey Real Living; Long Companies; Prudential California Realty; Prudential Carolinas Realty; Prudential Connecticut Realty, Prudential First Realty; Prudential Fox & Roach, Realtors®, Prudential KC Realty, Prudential Northwest Realty Associates; Prudential Northwest Properties; Prudential Rhode Island Realty; Prudential York Simpson Underwood Realty; Prudential Yost & Little; RealtySouth; Rector-Hayden Realtors®; Reece & Nichols; Roberts Brothers Inc.; Semonin Realtors® and Woods Bros. Realty.Information about HomeServices is available at www.homeservices.com.

About Prudential Fox & Roach, Realtors®/Trident Group

Prudential Fox & Roach, Realtors® has nearly 4,000 sales associates in 65 offices serving the states of Pennsylvania, New Jersey and Delaware. The Trident Group is comprised of Trident Mortgage Company, Trident Insurance Agency and Trident Land Transfer Company and offers access to mortgage financing, settlement services, and homeowners and title insurance.