Your Vote Could Earn the WC Library 50,000 New Free Books

The following is a press release.

6abc, Disney XD, Marvel Entertainment, and First Book are teaming up to champion literacy in the Delaware Valley by pledging to donate up to 50,000 brand-new books to low- income families by participating in First Book’s virtual book drive. Now through February 28, 2013, the 6abcPhiladelphia Facebook fan page contains a virtual book drive where fans can donate one brand-new book by clicking on the non-profit of their choice. One vote = one book.

The six organizations eligible to receive up to 50,000 brand-new books include The Free Library of Philadelphia, the New Jersey Library Association, Cradles to Crayons, the Wilmington Public Library, Pajama Program, and the West Chester Public Library. The virtual book drive is part of a larger initiative aimed at promoting early reading habits for children ages six through fourteen years old, a campaign specifically called, “Reading With: Marvel Comics Close-Up,” by Disney XD, Marvel Entertainment, First Book, and ABC Owned Television Stations.

Disney XD, Marvel Entertainment and First Book, a non-profit that provides new books to kids in low-income families by working with local schools and programs around the country, will be donating the 10s of thousands of books to all participating book drives.

Each eligible organization that receives virtual clicks on the 6abcPhiladelphia Facebook fan page will collect brand-new books such as story book, Captain America: The First Avenger (Film) Movie Storybook, junior novel, Alice in Wonderland, as well as Thor’s Revenge, The Art of Pirates of the Caribbean: On Stranger Tides, Phineas and Ferb Across the 2nd Dimension Mix & Match, and Disney Pixar Storybook Collection.

6abc strongly supports this initiative to promote literacy in early readers as well as young adults in the Delaware Valley.

“We are honored to partner with a team all working towards the same goal, to champion literacy in the Delaware Valley,” said 6abc President and General Manager, Bernie Prazenica. “I want to thank Disney XD, Marvel Entertainment, and First Book for the opportunity to virtually host a book drive that will donate thousands of books to deserving organizations. One vote for one book is extraordinary.”

To access the virtual book drive, become a fan of 6abcPhiladelphia on Facebook and click the virtual book drive tab. You will automatically be directed to vote for your organization of choice. One click donates one book. For a direct link to vote, click here: tinyurl.com/6abcbookdrive.