'I'm Shmacked' Behind Chaos in West Chester, Partygoers Say

"I'm Shmacked," a production company that specializes in video of teens and college students having wild parties, is being implicated in the near riot that led to a flipped car on S. Walnut Street in West Chester this weekend, Action News reported.

According to Philly.com, "I'm Shmacked" was co-founded by 2011 Lower Merion High School graduate Jeffrie Ray.

West Chester Police broke up a party on Saturday that was attended by as many as 500 people. Party-goers reportedly paid $15 each to get into the private house near West Chester University's campus. According to reports, the party spilled out into the 400 block of S. Walnut Street after police broke it up at which point a group flipped a 2002 Pontiac.

More coverage of West Chester Gone Wild on West Chester Patch:

• West Chester Police Chief: "There will be more arrests."

"I'm Shmacked" co-founder Arya Tonfaninan told Action News he didn't "sponsor anything" but several partygoers told a 6abc reporter that the company organized the party. "If 'I'm Shmacked' never came to town, none of that would have happened in the first place," one said. 

After the destruction, several tweets were posted from the company's Twitter account that commented on and supported the behavior. 

In February of 2012, "I'm Shmacked" was implicated in a series of YouTube videos that show Lower Merion School District students binge drinking and using drugs. At the time, "I'm Shmacked" maintained that the drugs and alcohol were not real, but were simply "props."

"I'm Shmacked" has more than 69,000 fans on its Facebook page, and claims its YouTube channel has amassed more than 10 million views.